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22.10.2019

Following complaints from transgender male consumers, Proctor and Gamble have announced their decision to remove the feminine logo from the packaging of its top sanitary product brand "Always." 

 

In June 2019, transgender activist Ben Saunders reportedly contacted "Always" via Twitter, questioning the use of the feminine logo on the packaging. Furthermore, another activist, Melly Bloom, who also complained via Twitter, asked why it was ‘imperative’ to have Venus, the goddess of beauty and love on the products.

Proctor and Gamble has since pledged to remove feminine signs on their "Always" products in order to accommodate transgender and non-binary consumers.

New packaging is set to be relased December 2019, and distributed worldwide by February 2020.

 

What are your thoughts?

 

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