Top 5 Reasons Why Your Business Should Focus On Africa
Africa has the potential to become the next big digital economy. What is the next big digital economy? The answer may surprise you. The next big digital economy is one where users are interacting with a digital service on their mobile devices. It also means that users trust the digital service they are using. The next big digital economy is one where businesses are operating in. The end result? A thriving economy that’s powered by digital innovation. The Digital Economy is no longer a niche topic. It’s becoming the driving force behind our new digital economy. It’s a digital economy where users have more access to digital services and businesses have more access to digital resources. It’s a digital economy where users trust the digital services they use and businesses trust the digital resources they operate with. Therefore, Africa has the potential to become the next big digital economy. Read on for the top 5 reasons why your business needs to focus on Africa:
1. Africa is a huge market
Africa is a huge market for digital innovation. Africa has the largest population of any continent in the world, with over 1.3 billion people. They’re also some of the most tech-savvy people on earth.
2. Data is key
to success Data is key to success in this digital world. Today, data is the oil that fuels the new economy. And Africa has some of the most untapped data about its users. From mobile phone records to electronic banking transactions, Africa’s data is ripe for the picking. What does this mean for your business? It means you can use Africa’s data to fuel your digital growth engine in a way that no other country can match. The potential to generate insights about Africa’s future and grow your business is never been easier than it is today. As a result, if you want to build a scalable business model and explore new opportunities, focus on Africa as it will provide you with valuable insights on what works best in Africa and where the next big opportunity awaits!
3. Mobile internet is exploding
Africa has the 3rd largest number of mobile internet users in the world, with over 400 million people accessing the internet on their cell phones. Every day, there are more than 33 million new mobile phone users coming online and Africa is expected to have about 700 million users by 2020.
4. AI is driving digital transformation
AI is driving digital transformation. AI will make it easier for companies to process data and extract insights about their business. AI can also be used for automating different tasks and improving customer service. As a result, digital transformation will happen more quickly across the board.
5. Cross-border digital trade is booming
The world is becoming more interconnected. This means that the digital economy is spreading across borders. The digital economy is globalizing. Users and businesses are able to trade in a digital environment, regardless of where they are based. When you buy an item on Amazon, for example, it doesn’t matter what country you’re from or where the seller lives: you’re buying from a globalized online marketplace. It also means that there is high potential for cross-border digital trade to grow exponentially in Africa as we become more connected digitally.
Africa is a vast continent with a diverse set of cultures, customs and traditions. Not only is it fascinating to explore, but it also offers many opportunities for your business. Africa is home to 1/6th of the world’s population, so it’s no wonder that businesses are clamoring for more information about this massive new emerging market. Africa is home to six of the world’s fastest-growing economies. There are over a billion internet users on the continent, and this number is set to increase by 2020. This is just the beginning of the digital transformation that is happening in Africa, which will lead to improved access to quality healthcare and education. As digital trade increases, so does the need for more cross-border payment technologies. So, if you’ve been thinking about expanding your business into Africa, now is the time!